5 marketing agents run from a weekly plan

What was done

On 25 May 2026 he writes in r/AskGTM that the marketing work is run by markdown files in Claude Code. The agents are a marketing lead, a content writer, a social media agent, a Hacker News agent and one that reviews results. Each lives as one file in .claude/agents/. When cron runs, the marketing lead reads the weekly plan, checks the current 3-hour block and starts the specialists. Content and social can run at the same time. They share tasks, files and a CSV. Each agent has a memory that stays for the next session. The content writer must write the text first, make an image, create a Sanity draft and then publish. A hard rule was added after the agent made empty drafts. Rules for UTM, the CSV, image shape and Slack sit in their own files. The weekly plan says what happens in each block. The agents are not to work ahead. He puts the total at about 15-20 files: 5 agent files, 1 CLAUDE.md, 6 rule files and 4 scripts. In the first week the social agent double-posted on Reddit because the rule against duplicates was not precise enough. He writes rules with examples.

How it went

The system is what he describes as the marketing work. He does not say which posts were published. The double post on Reddit happened in the first week.

Worth knowing

The company is not named. The post does not show the CSV or the weekly plan. That a reply stops working on X is not given as a number. Publishing to Sanity is in the flow, and the post does not say each post waits for a yes.

How to do it

1. Write a weekly plan with what should happen in each block.
2. Let the agent make the text and the image before anything is published.
3. Read the rule against duplicates with an example. Publish yourself after you have said yes.